Tuesday 10 November 2009

The Little Golden Book

The Little Golden Book
Author : Theresa Cahill

When I was in the second grade, I was invited to a

birthday party. I remember this particular party

because the boys mother had purchased and wrapped

individual parting gifts for each child.They werent labeled. You just reached into a pillow

case, with your eyes closed, and pulled out a gift

that became your own.Mine was very special. I dearly loved it.Maybe youre old enough (or young enough) to

remember the Little Golden Books? They were very

thin, heavily bound, almost but not quite a paperback,

and had gold leaf trim.My special parting gift was The Golden Book of

Manners.What a great book! All sorts of animal friends

invited to a birthday party. How to say hello

to those whod invited you, and thank you for

all manner of things that happened. How to make

sure everyone invited had a good time and was

not left out. And, especially, to remember to

thank everyone as you left.I wish I still had that book, but its imprinted

on my brain Id read it that many times. I can

still see the elephant in his birthday dress

suit and all manner of party-ready animals.Yep, I wish I still had that book. Id be giving

it away, and I know who Id give it to...Never was a total lack of these basic manners

more evident for me than today.Today we went all out. Weve been in our new

home in Las Vegas now for six months. Weve been

busy knocking down popcorn ceilings, sanding,

mudding, texturing, painting. Weve fixed the

most outrageous problems (the previous owner

fancied himself an electrician (!
) oh yeah). And

slowly but surely our 1979 house is entering

the 21st century.After six months we were finally ready for our

first dinner guests; a couple whod extended

my husband special courtesy as wed hunted for

our new home and sold our old, many miles away.

They put him up for the night several times,

fed him and were just wonderful.We wanted to say, "Thank You!" And, for me,

Id be meeting them for the first time.We planned a week in advance and they agreed

to come. They even offered to bring the dessert.So what happened? Around 4 oclock we call just

to make sure everything is on. At this point,

our "mister" dinner guest turns out to be 100

miles away and wont be anywhere near leaving

for home until six, with an hour and a half

drive back to the Vegas area.Not a problem we say, we look forward to them

arriving. The fact that it was even Friday had

completely slipped his mind. Not a problem,

we understood. Everyone gets busy. Sometimes I

have trouble remembering what day of the week

it is, too.All we asked is that they let us know when

they arrived back in town; we needed to give

them directions to our home.And yes, he clearly stated they were coming.Six oclock comes and goes. We figure he

(and she?) are on the road - no call saying

they arent, theyve been delayed. No call at

all.Seven rolls around, 7:30 - when they were due

in - no call. 8:15 rolls around, 8:40 rolls

around - still no guests.Our family ate, sans guests, at 9:00.I started thinking about that Golden Book of

Manners.Why in the world wouldnt they at least radio

(they could) or call?After mulling over many different scenarios

the one most likely is... A simple case of

truly bad manners.A phone call. Would it have killed them to call?This couple surely needed to attend the party

I was graciously invited to back in the second


grade... and given that Golden Book of Manners!Okay, so what does this have to do with anything

youre into?Well... Do you market online?Your website needs to reflect these same simple

principles. Call it The Golden Book of Good Website

& Marketing Manners.If your online goal includes any type of customer

service, keep these simple manners in mind.Say welcome and thank you and treat your visitors

with respect and kindness.Dont spend hours and hours, months and months

building your website and advertising your

business if you plan to leave your copy of

The Golden Book of Manners on the bus.People online need to be treated as your very

most important guest - yes the full-out VIP

treatment.They dont know you from Adam, but may just

be willing to trust what youre telling them.

They trust that after money changes hands you


will be there - possibly through thick and

thin - to ensure they receive what they

paid for.Common courtesy, the Golden Rule, and your

Little Golden Book of Manners.Want to be successful?Just keep that Golden Book open at all times.

Its amazing what common courtesy can do


for you :)I wonder if theyll call tomorrow...(c) Theresa Cahill - All Rights Reserved. Feel free to distribute this article. Please keep it intact and with the resource box included below.ABOUT THE AUTHOR:Theresa Cahill, a two decade veteran of marketing, is the owner of http://www.mywizardads.com and invites you to take a look at the services of MWA and download fr.ee helpful information and more at http://www.mywizardads.com/sitemap.html

Keyword : positive thinking,positive attitude,motivation,positive change,personal growth,self improvement

0 comments:

Post a Comment