Toxic prejudices
You claim that you love technology but every single chapter of Toxic Childhood has a go at technology. "At the moment, too much technology is dumbing down our children...."if the gap left by preoccupied parents is filled by the fruits of technology, toxic childhood syndrome begins to take hold". Technology in schools "has made no noticeable impact". "insidious.. screen-based activity..imagination-rotting, creativity-dumbing". I could go on.
I'm also not at all convinced on your claim about very young children. The opening salvo in Toxic Childhood is against a teenager you describe, in the Uffizi Gallery of all places, as having, "the multiple trademarks of the brat...Poor child. Poor Parents. Poor Western Civilisation...the whole of the developed world...now teems with miserable little creatures", and that's just on the first page! All of this from the observation of a bored teenager in an Art Gallery in Florence! Go to any art gallery and you'll see bored teenagers - it's normal. You go on to blame this "epidemic of misery" firmly on the "clash between our technology-driven culture and our biological heritage" calling children "battery children..."technobrats". Difficult to backtrack from your claim that "My research suggests that children's development in every one of these areas is threatened by the side-effects of technological...TV and computer games at home". I really winced at your description of working class kids as "pinched and angry, with dead eyes....Their parents, deprived, uneducated, often scarcely more than children themselves...this feral generation". Then the outrageous, old, racist chestnut "the birth rate among the have-"nots" is soaring, while among educated classes it is falling...could eventually threaten social stability". At this point, and all of this is in the first chapter, I thought I was reading a BNP manifesto.
TOXIC MARKETING
You make a great fuss in these books about the "siren call of the marketing men" (sexist or what?) but the opening chapter of Toxic Childhood (in itself a marketing ploy) is titled 'Toxic Childhood Syndrome'. This is hysterical, and worse, borrows terminology from science (toxicity) and medicine (syndrome) to hyperbolically market your ideas. You are not a physician and hyping this term you're doing a disservice to language, medicine and psychology. AIDS (Acquired Immunity Deficiency Syndrome) is a real syndrome. You're 'syndrome' is a piece of marketing. 'Toxic' infers actual toxicity, again usurping a scientific term for the trite purposes of marketing. In truth, your 'syndrome' is an attempt at popularising a piece of polemic.
Marketing seems to be 'good' if it's associated with hysterical parenting literature, but 'bad' if it comes from companies selling their wares. 'Parenting' literature is marketing at its worst, and 'Toxic Childhood' is perhaps the worst example I can think of, exaggerating the case, using pseudo-medical language to blame everything and everyone, especially poor parents, for the ills of society in general.
TOXIC CLAIMS: ADHD, AUTISM
Here's where things get really 'toxic'. Autism is NOT caused by emotional deprivation, that much is clear, and to attribute causes at this stage is to move well beyond the research findings. The most promising line of research at the moment seems to be complicated genetic factors (multiple genes), so let's be sensible. It is a mistake to see autism as a problem that is curable through some simplistic parenting books, it is a lifelong condition not caused by 'good' or 'bad' parenting. It is a downright insult to the parents of children with these disorders to blame them, even in part. Rich or poor they deal with the problem, while schools often struggle to even recognise the issue.
Similarly with ADHD. Genetic factors are clearly involved as shown in twin and genetic studies. More worrying, however, is that the lack of real evidence from brain studies is puhsing many researchers towards a more sceptical stance, looking at over-diagnosis. To blame technol,ogy is simply speculation.
The hysteria whipped up around the MMR vaccine is the most recent example of dangerous amateurs dabbling in areas they know nothing about. Non-scientific populist writing flooded the parenting 'market' causing the current problems with measles. Schools (my own included) are still dealing with parents who refuse to vaccinate their children, putting other children at risk, because of the so called 'toxic' arguments.
RESEARCH?
The research quoted in Toxic Childhood is simply one-sided and unrepresentative. In among the cherry-picked reports are lots of secondary and tertiary articles from newspapers (including that journal of fairness the Daily Mail), personal interviews, anecdotal speeches and personal emails. In no sense can this be regarded as a balanced look at the research. To take one of many examples, to exclude Judith Harris, from this debate is to exclude someone who really has done the research on the nature/nurture debate, a serious area of research which you describe in the book as "tediously familiar". Perhaps the most hyperbolic example of one-sidedness is your description of Laynard's book 'Happiness' as, "surely the most extraordinary book on economics ever written". Sorry Sue, it doesn't get into the Top 100.
TECHNOLOGY
I agree that your books are not just about the malign influence of technology, but that's my field and that's what I've focused on. You do have a go at technology in every single chapter of your book, so it's not just one small part of the problem. It underpins your whole argument. Even here, it's all about one-sided. TV, on the whole, is bad for young children, except, of course for the BBC, where you're an advisor. You can't have it both ways. You criticise the "glut of TV nanny programmes" but isn't Toxic Childhood, exactly that in print? The main difference being that only middle-class parents will buy and read your book, which is not the audience you're aiming for.
PRIMARY TEACHERS
Primary school teaching has been more than guilty of introducing problems of its own into the education of our children. At no point have you really addressed the point that it was educational professionals, advisors and teacher training establishments that caused many of the literacy problems that authors are blaming on 'screen-based' culture and other causes. There's a lot of blame attached to other causes but little thrown at the 'whole-language' Taliban, who wrecked the literacy of so many children for so many years. I witnessed it myself with my own children, when spelling remained uncorrected and no attempt was made to explain or teach the underlying phonetic structure of our language. The 'entire primary teaching profession' is the very body that delivered the flawed teaching, and some of it is still hanging around in the system.
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